Marketing in Evolution: Essays in Honour of Michael J. Baker

Marketing in Evolution: Essays in Honour of Michael J. Baker by Neil Hoodd, Susan A Shaw, Neil Hood

ISBN10: 0333662644
ISBN13: 978-0333662649
Author: Neil Hoodd, Susan A Shaw, Neil Hood
Title: Marketing in Evolution: Essays in Honour of Michael J. Baker
Publisher: Palgrave Macmillan; 1998 edition (June 18, 1996)
Language: English
Size ePub: 1810 kb
Size PDF: 1696 kb
Rating: 4.4/5
Votes: 535
Pages:
Subcategory: Marketing & Sales

Marketing in Evolution: Essays in Honour of Michael J. Baker by Neil Hoodd, Susan A Shaw, Neil Hood



This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.

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