R & D Management: Managing Projects and New Products

R & D Management: Managing Projects and New Products by S. A. Bergen

ISBN10: 0631174478
ISBN13: 978-0631174479
Author: S. A. Bergen
Title: R & D Management: Managing Projects and New Products
Publisher: Blackwell Pub; Revised, Subsequent edition (December 1, 1990)
Language: English
Size ePub: 1860 kb
Size PDF: 1631 kb
Rating: 3.7/5
Votes: 294
Pages:
Subcategory: Marketing & Sales

R & D Management: Managing Projects and New Products by S. A. Bergen



This is an introductory textbook for students who need to understand the marketing, manufacturing and management skills central to the successful development and exploitation of new products in industry. This revised second edition focuses on the key relationship of R&D with marketing and manufacturing. Both product development and process development are covered. New material presenting the latest thinking on the R&D/production relationship, creativity, and idea generation has been added. The book includes a programme listing for a micro computer game simulating many of the real life aspects of project management. The practical approach will make the book suitable for those starting a career in technology based companies as well as for students.

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