Business Research Methods and Statistics Using SPSS

Business Research Methods and Statistics Using SPSS by Robert P. Burns, Richard Burns

ISBN10: 1412945291
ISBN13: 978-1412945295
Author: Robert P. Burns, Richard Burns
Title: Business Research Methods and Statistics Using SPSS
Publisher: SAGE Publications Ltd; 1 edition (December 4, 2008)
Language: English
Size ePub: 1825 kb
Size PDF: 1515 kb
Rating: 4.3/5
Votes: 449
Pages:
Subcategory: Management & Leadership

Business Research Methods and Statistics Using SPSS by Robert P. Burns, Richard Burns



Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises.

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