Developments in Australasian Marketing (Advances in International Marketing)

Developments in Australasian Marketing (Advances in International Marketing) by R.B. McNaughton

ISBN10: 076230636X
ISBN13: 978-0762306367
Author: R.B. McNaughton
Title: Developments in Australasian Marketing (Advances in International Marketing)
Publisher: Emerald Group Publishing Limited (February 16, 2001)
Language: English
Size ePub: 1439 kb
Size PDF: 1873 kb
Rating: 4.7/5
Votes: 343
Pages:
Subcategory: Marketing & Sales

Developments in Australasian Marketing (Advances in International Marketing) by R.B. McNaughton



Developments in Australasian Marketing presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the Australasian region. The volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998. They are arranged into four themes: marketing orientation studies, cross-cultural studies, internationalization issues, and technology issues. The chapters illustrate how academic researchers in Australasia are addressing these themes, and identify implications for marketing practice in the region.

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