Luxury Online: Styles, Systems, Strategies

Luxury Online: Styles, Systems, Strategies by Uché Okonkwo

ISBN10: 0230555365
ISBN13: 978-0230555365
Author: Uché Okonkwo
Title: Luxury Online: Styles, Systems, Strategies
Publisher: Palgrave Macmillan; 2010 edition (February 26, 2010)
Language: English
Size ePub: 1486 kb
Size PDF: 1739 kb
Rating: 4.5/5
Votes: 320
Pages:
Subcategory: Marketing & Sales

Luxury Online: Styles, Systems, Strategies by Uché Okonkwo



This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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