An Introduction to Political Communication (Communication and Society)

An Introduction to Political Communication (Communication and Society) by Brian McNair

ISBN10: 0415199212
ISBN13: 978-0415199216
Author: Brian McNair
Title: An Introduction to Political Communication (Communication and Society)
Publisher: Routledge; 2 edition (June 21, 1999)
Language: English
Size ePub: 1691 kb
Size PDF: 1475 kb
Rating: 4.4/5
Votes: 407
Pages:
Subcategory: Writing, Research & Publishing Guides

An Introduction to Political Communication (Communication and Society) by Brian McNair



In this highly accessible textbook Brian McNair critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies. He examines how different organisations make use of advertising, marketing and public relations. This revised and updated edition draws on a range of contemporary examples to show how politicians and political groups communicate, including:
* new Labour under Tony Blair
* the failure of the Conservative general election strategy in 1997
* the Clinton presidency and a scandal-obsessed US media
* the Good Friday peace agreement in Northern Ireland
* the liberalising power of the Internet and concerns about threats to democracy.

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