Marketing Forest Products: Gaining the Competitive Edge

Marketing Forest Products: Gaining the Competitive Edge by Jean Mater

ISBN10: 0879301937
ISBN13: 978-0879301934
Author: Jean Mater
Title: Marketing Forest Products: Gaining the Competitive Edge
Publisher: Paperloop.Com; First Edition; First Printing edition (December 1, 1991)
Language: English
Size ePub: 1839 kb
Size PDF: 1437 kb
Rating: 4.7/5
Votes: 374
Pages:
Subcategory: Nature & Ecology

Marketing Forest Products: Gaining the Competitive Edge by Jean Mater



Suggests how small and medium-sized companies that manufacture, package, or merchandise wood products can expand their sales through a customer-driven marketing strategy. Considering both industrial customers and end consumers, explains how to see the product from the customer's perspective, make it more appealing, and allay hesitations. Also discusses new marketing trends and pesky regulations. Annotation copyright Book News, Inc. Portland, Or.

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