Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing

Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing by Gloria Moss

ISBN10: 0566087863
ISBN13: 978-0566087868
Author: Gloria Moss
Title: Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing
Publisher: Routledge; 1 edition (May 28, 2009)
Language: English
Size ePub: 1896 kb
Size PDF: 1903 kb
Rating: 4.9/5
Votes: 278
Pages:
Subcategory: Marketing & Sales

Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing by Gloria Moss



Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception. In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, and how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences. The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror preferences of customers rather than those of senior managers.

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