Marketing for the Non-Profit Sector (Professional Master)

Marketing for the Non-Profit Sector (Professional Master) by Tim Hannagan

ISBN10: 0333525825
ISBN13: 978-0333525821
Author: Tim Hannagan
Title: Marketing for the Non-Profit Sector (Professional Master)
Publisher: Palgrave; 1992 edition (June 18, 1992)
Language: English
Size ePub: 1617 kb
Size PDF: 1542 kb
Rating: 3.9/5
Votes: 527
Pages:
Subcategory: Marketing & Sales

Marketing for the Non-Profit Sector (Professional Master) by Tim Hannagan



After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.

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