Marketing for the Home-Based Business

Marketing for the Home-Based Business by Jeffrey P. Davidson

ISBN10: 0756759501
ISBN13: 978-0756759506
Author: Jeffrey P. Davidson
Title: Marketing for the Home-Based Business
Publisher: Diane Pub Co; 1st ed edition (July 1, 1990)
Language: English
Size ePub: 1777 kb
Size PDF: 1565 kb
Rating: 4.3/5
Votes: 277
Pages:
Subcategory: Marketing & Sales

Marketing for the Home-Based Business by Jeffrey P. Davidson



Capturing the essence of how to market effectively, this guide provides useful advice for home-based entrepreneurs. Chapters: getting started; an office to support your marketing efforts; image on paper: stationery, logo, brochures, business cards, & other printed materials; the home-based telephone marketer; the fax of marketing & mailing from home; marketing & desktop publishing; marketing with the PC; greeting visitors; getting help: hiring part-time workers & using marketing consultants & SCORE counselors; a nice place to work: setting up an office you like; & prospects for the future: designing & constructing for new technologies. Extensive appendices.

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