Business World: Test Bank

Business World: Test Bank by Lawrence J. Gitman, Carl McDaniel

ISBN10: 0471897280
ISBN13: 978-0471897286
Author: Lawrence J. Gitman, Carl McDaniel
Title: Business World: Test Bank
Publisher: John Wiley & Sons Inc (February 1983)
Language: English
Size ePub: 1673 kb
Size PDF: 1420 kb
Rating: 4.1/5
Votes: 416
Pages:
Subcategory: Management & Leadership

Business World: Test Bank by Lawrence J. Gitman, Carl McDaniel



Revised and updated, this book is a thorough introduction to the basic business functions of management, marketing and finance, as well as related topics such as information management, the legal environment and international concerns. It provides a solid foundation for further study and includes practical career planning information, emphasizing small business. Seventeen supplements complement the text for effective use in the classroom, all are new to the second edition or have been throughly revised to meet the needs of lecturers.

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