Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise

Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise by Steven C. Wheelwright

ISBN10: 0029344654
ISBN13: 978-0029344651
Author: Steven C. Wheelwright
Title: Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
Publisher: Free Press (October 1, 1994)
Language: English
Size ePub: 1382 kb
Size PDF: 1252 kb
Rating: 4.2/5
Votes: 368
Pages:
Subcategory: Marketing & Sales

Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise by Steven C. Wheelwright



Covers pre-project planning, choosing projects that match the strategic objectives of the company, and determining project sequence, measurement, and incentives

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