Managerial Economics: Economic Tools for Todays Decision Makers

Managerial Economics: Economic Tools for Todays Decision Makers by Paul G. Keat

ISBN10: 0023621834
ISBN13: 978-0023621833
Author: Paul G. Keat
Title: Managerial Economics: Economic Tools for Todays Decision Makers
Publisher: Prentice Hall College Div; 2 edition (October 10, 1995)
Language: English
Size ePub: 1908 kb
Size PDF: 1354 kb
Rating: 3.7/5
Votes: 340
Pages:
Subcategory: Business & Finance

Managerial Economics: Economic Tools for Todays Decision Makers by Paul G. Keat



For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance.This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economic and real business situations.

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