What Kids Buy: The Psychology of Marketing to Kids

What Kids Buy: The Psychology of Marketing to Kids by Daniel Acuff, Robert H Reiher

ISBN10: 0684871173
ISBN13: 978-0684871172
Author: Daniel Acuff, Robert H Reiher
Title: What Kids Buy: The Psychology of Marketing to Kids
Publisher: Touchstone; 1st edition (May 1, 1999)
Language: English
Size ePub: 1521 kb
Size PDF: 1849 kb
Rating: 4.6/5
Votes: 263
Pages:
Subcategory: Marketing & Sales

What Kids Buy: The Psychology of Marketing to Kids by Daniel Acuff, Robert H Reiher



If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.

How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software.

Based on the latest child development research, What Kids Buy and Why is full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things—why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.

What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including: Johnson & Johnson, Nike, Microsoft, Nestlé, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's.

Special features include:

· an innovative matrix for speedy, accurate product analysis and program development

· a clear, step-by-step process for making decisions that increase your product's appeal to kids

· tools and techniques for creating characters that kids love

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